Best-in-class web3 brand architect and multi-hyphenate leader with a business transformation mindset. Accomplished in driving institutional sales and strategic partnerships to expand overall market share and complete targets in highly competitive territories. A growth hacker and critical thinker with the ability to create dependable financial models and proficient in managing assigned region’s pipeline through account targeting, cold calling, prioritization, lead generation, prospecting, P&L, strategic planning, closing and forecasting.
Skills
Territory Management/Expansion, National Campaigns, Leads Generation, SaaS, B2B Sales, Performance Improvement, Team Building & Leadership, Business Development, Strategic Planning & Tactical Execution, Social Media, Quality Assurance, Market Analysis & Sales Planning, Brand Positioning & Awareness, Data analysis, CRM Expert, Complex Negotiations & Contract Agreements, Account Management, ROI & Revenue Growth, Relationship Building & Communication, Ecosystem Leadership, P&L, Budgeting & Cost Control, Competition & Trend Analysis, Client Acquisition & Retention
Experience
VP of Sales and Marketing – 2021- present
Crypto ATM
- Spearheaded efforts to generate $1.8M in revenue gains for November 2022 by implementing excellent sales/marketing tactics to achieve exceptional project results.
- Streamlined operational processes which involves checking emails, reviewing team activity in the CRM, handling project management and pre-deployment efforts, signing contracts, as well as obtaining w9 and tax info.
- Boosted service efficiency through setting and tracking KPIs, establishing training materials as well as providing optimal oversight in hiring and managing a team of 3 sales staff from the ground up to optimize workflow performance level.
- Exceeded expectations in landing a $2M investment through coordinating the complete overhaul of the Sales & Marketing department after the company lost a $5 Million investment and drove transformational efforts which reduce corporate loss from $1.5M to $113K within 10 months.
- Fueled business development opportunities through signing 2 contracts to handle 75 kiosk deployments before the end of year 2022 in addition to the 65 new kiosks deployed within 8 months.
- Outperformed objectives in growing MRR by 125% and increased market share across 6 different states through conceiving, designing, and executing a marketing strategy focused on implementing email marketing and social media initiatives.
- Maintained consistency in hitting all established KPIs including 100+ daily and 600+ weekly cold calls which drastically increase sales by 98% month over month while growing operating locations from 90 to 165.
Strategic Marketing Consultant – 2019 -2021
Financial Services
- Mounted strategies to optimize workflow by coordinating 20-25 calls a day, 100-125 per week.
- Commended for stellar success in designing accurate solutions through educating and working with clients on ROI terms.
- Responsible for designing and implementing Market Penetration strategies of Discover Financial products in a B2B setting for local banking partners.
- Demonstrated expertise in functions such as cold calling, lead generation, conducting outside sales and maintaining lead database as well as helping clients across various locations to configure equipment.
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