Strategic executive marketer with more than a decade of experience functioning as the marketing leader and trusted thought partner to dynamic executives in fast-paced organizations. They have 4 + years in SaaS, Blockchain and Crypto/NFT companies. Equipped with both startup and agency experience and an understanding of the organizational life cycle and can apply this knowledge in forward-facing growth strategies.
VP of Marketing 2022- present
Impact Blockchain Technology
- Leads team focused on scaling business and team following Series A round.
- Partners with executive leaders in development of short-term and long-term strategic objectives and org planning.
- Active participant in ideation and road mapping of new product launches on blockchain.
- Partner to CEO in management of investor relations and Board of Directors communications.
- Leads all marketing initiatives and brand management.
- Launched GTM of Traceable Journey, and Smart Labels products.
- Works closely on the blockchain side to create Web 3 marketing campaigns to attract builders and node operators.
- Develops decks and assets for internal and external presentations.
- Active participant in ideation and road mapping of our native wallet.
- Oversee recruitment, onboarding, and culture initiatives for marketing department.
- Created tokenomics for governance tokens.
- Manages partnerships.
- Manages PR efforts and Thought Leadership initiatives.
VP of Marketing 2021- 2023
Web3 & NFTs
- Member of Leadership Team focused on scaling business and team.
- Partner with executive leaders in development of short-term and long-term strategic objectives and org planning.
- Active participant in ideation and road mapping of no-code solidity smart contract generator.
- Sourced partnerships with BAYC and other artists.
- Led all marketing initiatives and brand management.
- Managed Discord community, grew to 11k and grew Twitter to +16k followers.
- Created tokenomics for governance token,
- Launched over 20 ERC-712 and ERC-1155 NFT collections
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