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VP of Marketing

/ Available Candidates, Available Executive Leadership Candidates, Available Marketing Candidates / By

Strategic executive marketer with more than a decade of experience functioning as the marketing leader and trusted thought partner to dynamic executives in fast-paced organizations. They have 4 + years in SaaS, Blockchain and Crypto/NFT companies. Equipped with both startup and agency experience and an understanding of the organizational life cycle and can apply this knowledge in forward-facing growth strategies.

Experience

VP of Marketing 2022- present

Impact Blockchain Technology

  • Leads team focused on scaling business and team following Series A round.
  • Partners with executive leaders in development of short-term and long-term strategic objectives and org planning.
  • Active participant in ideation and road mapping of new product launches on blockchain.
  • Partner to CEO in management of investor relations and Board of Directors communications.
  • Leads all marketing initiatives and brand management.
  • Launched GTM of Traceable Journey, and Smart Labels products.
  • Works closely on the blockchain side to create Web 3 marketing campaigns to attract builders   and node operators.
  • Develops decks and assets for internal and external presentations.
  • Active participant in ideation and road mapping of our native wallet.
  • Oversee recruitment, onboarding, and culture initiatives for marketing department.
  • Created tokenomics for governance tokens.
  • Manages partnerships.
  • Manages PR efforts and Thought Leadership initiatives.

VP of Marketing 2021- 2023

Web3 & NFTs

  • Member of Leadership Team focused on scaling business and team.
  • Partner with executive leaders in development of short-term and long-term strategic objectives and org planning.
  • Active participant in ideation and road mapping of no-code solidity smart contract generator.
  • Sourced partnerships with BAYC and other artists.
  • Led all marketing initiatives and brand management.
  • Managed Discord community, grew to 11k and grew Twitter to +16k followers.
  • Created tokenomics for governance token,
  • Launched over 20 ERC-712 and ERC-1155 NFT collections

 

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