A creative storyteller and brand developer with 10+ years in traditional and 2 years in web3 marketing.
Head of Marketing 2021 – present
Crypto / Blockchain Data and Software
- Refocused and readjusted brand image and marketing efforts to become a global enterprise crypto SaaS company.
- Built a 12-person team of managers and specialists for all of marketing external communications.
- Developed paid digital media, website development, email automation, social media, event management, design, and budgetary data-driven decisions.
- 2.5x Lead Volume YoY.
- 600% Decrease in Cost per Lead YoY.
- ARR of 10:1 ROI for the year 2022.
Digital Marketer 2017 – 2021
- Established marketing campaigns that created an environment for growth with client’s companies ranging from B2C to B2B businesses. Managing over $3,000,000 in monthly spend.
- Paid Media Platforms (Google Ads, Facebook & Instagram advertising, Microsoft Ads, YouTube, Twitter, Pinterest, LinkedIn).
- Email marketing & automation.
- Content marketing & social media – Search Engine Optimization (SEO) – Conversion Optimization.