A proven Growth Marketer in both traditional and digital. Demonstrated success across a variety of industries, with a full P&L view to drive sales and profit growth. A visionary leader, mentor, and coach.
Skills: Business Strategy/Planning, P&L Management, Cross-Functional Leadership, Analytics/Consumer Insights, Brand Strategy/Positioning, Advertising/Communications, New Products/Innovation, Media Strategy/Optimization, Digital/Online Marketing
Head of Growth Marketing – 2020- Present
- Built performance marketing engine from scratch and scaled number of traders 10x vs prior year.
- Led the marketing strategy for two major product launches: Earn, a crypto-based savings project and Credit Card, which is expected to be a key piece of future of the organization.
- Developed a holistic funnel strategy which “flexed” with the markets ensuring profitability and scalability regardless of market condition.
- Grew marketing team to over 20 people.
Marketing Director – 2019 – 2019
On Demand Delivery
- Built and scaled a holistic university marketing plan that surrounded the student target, resulting in double the growth rate of control markets.
- Developed an integrated OOH marketing effort that quickly and significantly ramped up awareness and consideration measures in key markets.
- Responsible for all consumer top of the funnel awareness and consideration marketing levers for this convenience store delivery app start-up.