As a Director of Product, their passion lies in improving people’s lives. Early in their career, they worked with frustrating products and realized the importance of effective product design through user research. Through this research, they recognized the ethical responsibility to drive business impact and solve customer pain. They pitched a new business to their executive team and successfully led it to surpass the original business through innovative blockchain products. Their expertise is creating new products and tackling unmet user needs.
Experience
Director of Product and Ops – 2018 – present
Next-Gen POS Cryptocurrency
- Defined the product vision for the NFT marketplace, focusing on user security and guaranteed creator royalty, and developed an effective go-to-market strategy to increase marketplace adoption and revenue.
- Effectively utilized the prioritization matrix and sized features to determine the cost vs. value of product features and prioritize their development order.
- Optimized project timelines and improved delivery efficiency by utilizing ClickUp to build and execute a quarterly product roadmap, which resulted in seamless product delivery.
- Achieved on-time delivery by leading daily stand-ups with the team, prioritizing tasks, tracking progress, and proactively identifying and mitigating potential roadblocks.
- Defined comprehensive user personas across the product suite and leveraged this information to create targeted product features that cater to the specific needs of the users, resulting in higher adoption and retention rates.
- Delivered a successful MVP launch by conducting comprehensive research on competitors’ products and features, identifying gaps, and integrating innovative solutions aligned with user needs and preferences.
- Cross-functional collaboration with UI/UX teams to develop a user-centric product that effectively met the needs and preferences of the user, resulting in improved user satisfaction and increased product adoption.
IT Business Analyst – 2017 – 2018
Pharmaceutical Manufacturing
- Developed and generated monthly KPIs to identify and eliminate bottlenecks, making the sales teams more efficient and maximizing revenue.
- Interacted with stakeholders, gathering requirements and elicitation techniques like interviewing, questionnaires, brainstorming, focus groups, cost/benefit analysis, and risk analysis.
- Interpreted BRDs and guidelines to develop the Tableau reporting functionalities for the end user, providing detailed information on upcoming opportunities for the sales teams.
- Successfully logged and resolved defects in Jira promptly, enhancing the tool’s performance and improving the user interface.
- Created logical diagrams like Use Case, Activity, Sequence, Data flow, Collaboration, and Deployment using MS Visio.
- Performed Functional, Integration, Data Validation, User Acceptance, and End-To-End testing and evaluated the test results.
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