HomeAvailable CandidatesVP of Marketing

About the candidate

Full-time

Hybrid

United States

19+ years of Experience

VP of Marketing

A well-rounded CMO/VP of Marketing with 19+ years of experience across major Web2 and Web3 organizations. Driving explosive growth and led multiple initiatives, GTM strategy plans, KYC registration, and much more.

 

19+ Years of Experience

VP of Ecosystem Marketing – (Major Web3 Infrastructure): 2021 – 2022

  • Implemented new GTM strategy including integration announcements with top 50 chains
  • Launched [Redacted] Academy, interoperability thought leadership, dev hackathons, and $5M dev grant program
  • Created an automated sales pipeline with AI chatbot model to capture and convert enterprise leads
  • Added 25k developer and enterprise accounts in first 6 months

VP of Marketing & Analytics – (Major Crypto Lending Platform): 2020 – 2021

  • Lead both analytics and marketing functions including scaling team to 25 total (20 marketing; 5 data science)
  • Complete rebrand, website relaunch, and 100+ mentions across both traditional and crypto media
  • Simplified KYC/registration and personalized onboarding Reg: +66%; KYC pass: +42%; FTD +140%; AUM +300%.

Head of Growth – (Major CEX): 2018 – 2020

  • Integrated Snowflake DW, created real-time dashboards, and synthesized insights across all teams
  • Refine first-time user experience, KYC/AML verification, and activation producing 12x in FTD.

Head of Product Marketing – (Major Web2 Computer Software): 2016 – 2018

  • Hired and managed a team of five including, three PMMs, two designers, and a data analyst
  • Designed the [Redacted] campaign generating 300% new press mentions
  • Redesigned onboarding and conversion funnels resulting in a 4X increase in subscription trials
  • Launched company’s¬†first mobile subscription driving approximately $40M in additional ARR