HomeAvailable CandidatesHead of Marketing

About the candidate

Full-time

Hybrid

United States

10+ years of Experience

Head of Marketing

A creative storyteller and brand developer with 10+ years in traditional and 2 years in web3 marketing.

Experience

Head of Marketing 2021 – present

Crypto / Blockchain Data and Software 

  • Refocused and readjusted brand image and marketing efforts to become a global enterprise crypto SaaS company.
  • Built a 12-person team of managers and specialists for all of marketing external communications.
  • Developed paid digital media, website development, email automation, social media, event management, design, and budgetary data-driven decisions.

KPI Improvements:

  • 2.5x Lead Volume YoY.
  • 600% Decrease in Cost per Lead YoY.
  • ARR of 10:1 ROI for the year 2022.

Digital Marketer  2017 – 2021

Marketing Agency

  • Established marketing campaigns that created an environment for growth with client’s companies ranging from B2C to B2B businesses. Managing over $3,000,000 in monthly spend.
  • Paid Media Platforms (Google Ads, Facebook & Instagram advertising, Microsoft Ads, YouTube, Twitter, Pinterest, LinkedIn).
  • Email marketing & automation.
  • Content marketing & social media – Search Engine Optimization (SEO) – Conversion Optimization.