HomeAvailable CandidatesHead of Growth Marketing

About the candidate

Full-time

Hybrid

United States

5-7 years of Experience

Head of Growth Marketing

A proven Growth Marketer in both traditional and digital.  Demonstrated success across a variety of industries, with a full P&L view to drive sales and profit growth. A visionary leader, mentor, and coach.

Skills: Business Strategy/Planning, P&L Management, Cross-Functional Leadership, Analytics/Consumer Insights, Brand Strategy/Positioning, Advertising/Communications, New Products/Innovation, Media Strategy/Optimization, Digital/Online Marketing

Experience

Head of Growth Marketing – 2020- Present

Financial Services

  • Built performance marketing engine from scratch and scaled number of traders 10x vs prior year.
  • Led the marketing strategy for two major product launches: Earn, a crypto-based savings project and Credit Card, which is expected to be a key piece of future of the organization.
  • Developed a holistic funnel strategy which “flexed” with the markets ensuring profitability and scalability regardless of market condition.
  • Grew marketing team to over 20 people.

Marketing Director – 2019 – 2019

On Demand Delivery

  • Built and scaled a holistic university marketing plan that surrounded the student target, resulting in double the growth rate of control markets.
  • Developed an integrated OOH marketing effort that quickly and significantly ramped up awareness and consideration measures in key markets.
  • Responsible for all consumer top of the funnel awareness and consideration marketing levers for this convenience store delivery app start-up.